Fortress began in Orange County in 2003 when Sean Sullivan and Mark Lohrbach designed and produced a small collection of eyewear under the Crush and kreed labels and began selling out of their trucks.

They founded Fortress with an innovative approach to product development, including sourcing quality and affordable materials, and combining this with production efficiencies based on their experiences and strong factory relations. This allows us to generate high quality eyewear at a lower cost than others. Our focus has been fashion and function.


We know and respect that everyone sees things a little different… and so do we. That is why we strive on making good sunglasses for a good price. We believe that price should not drive the design of the frame, nor compromise the quality of the product. We only use the highest quality materials for our frames and lenses. Our frame styles reflect the gamut of current pop culture as well as cutting-edge, fashion-forward frame designs with a fresh and unique variety and quantity of colors and patterns.


Whether you want to express your individual style with a fun and fashionable frame, or you want a quality polarized product to cut the glare from water or road while driving, Kreed provides you value and variety so you can express your style and spread your stoke!

“Have I not commanded you? Be strong and courageous. Do not be afraid; do not be discouraged, for the LORD your God will be with you wherever you go.” Joshua 1:9